Collection: Luhr-Jensen

Luhr-Jensen is a legendary name in freshwater and anadromous fishing tackle, renowned for innovative trolling and casting lures that consistently put fish in the boat. Founded in the Pacific Northwest, the brand excels at creating high-flash, high-action rigs and spoons that mimic baitfish schools to trigger strikes from kokanee, trout, salmon, steelhead, and walleye.

Iconic products like the Lake Troll series (including the Cowbell, Dave Davis, and School O’ Minnows) feature rotating blades, jeweled beads, and precision-balanced rudders for maximum vibration and attraction at any trolling speed. Their Dodger and Flasher designs are staples for downrigger and planer-board setups, while spoons like the Kwikfish and Coyote deliver erratic, darting action that drives aggressive bites.

Built with durable materials and premium plating, Luhr-Jensen lures combine proven performance with eye-catching finishes—making them favorites among serious anglers from the Great Lakes to the West Coast rivers.