Collection: Rapala Lures

Rapala is the world's most trusted fishing lure brand — and for good reason. Since 1936, Rapala has been crafting lures that perfectly mimic the erratic, wounded-baitfish action that triggers strikes from predatory fish. Whether you're targeting rainbow trout on the Roaring Fork, brown trout on the Fryingpan, kokanee salmon at Ruedi Reservoir, or bass and pike in Colorado's warmwater fisheries, Rapala has a lure designed for the job.

Why Rapala Lures Work

Rapala's legendary action comes from hand-tuned, tank-tested designs that produce a consistent, lifelike wobble at any retrieve speed. The Original Floating Rapala has accounted for more world fishing records than any other lure in history — a testament to a design that simply works. Every Rapala lure is built with premium VMC hooks, durable finishes, and precise weighting for long casts and true action.

Popular Rapala Styles for Colorado Fishing

• Original Floating Rapala — The classic. Deadly on trout at slow retrieves, mimicking an injured minnow on the surface or just below it.
• Countdown Rapala — Sinks at a rate of 1 foot per second, allowing precise depth control for targeting fish holding at specific depths in reservoirs and deep pools.
• Husky Jerk — Suspending jerkbait with a tight wobble and rattle. Exceptional for triggering strikes from reluctant trout and bass in cold water.
• Rapala X-Rap — Aggressive slashbait action for covering water fast and triggering reaction strikes from active fish.

Stop in at 831 Grand Avenue, Glenwood Springs, CO or call (970) 945-1060 for local advice on which Rapala size and color works best for your target species and water conditions.