Collection: Rapala Lures

Rapala lures set the global standard for realistic minnow imitation since 1936. Hand-tuned and tank-tested, each Original Floater, Countdown, and X-Rap twitches with wounded-baitfish precision—driving trout, walleye, bass, and pike into frenzy. From 1.5-inch ultralights for mountain streams to 5.5-inch magnums for Colorado River smallmouth, premium balsa, lip designs, and VMC hooks ensure perfect action and hooksets. Choose floating, sinking, or suspending—every Rapala swims true right out of the box.